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Average Revenue Per User (ARPU)

The average revenue generated by a single app user over a set period of time

ARPU is a metric used to determine the average amount of money an app is generating from a single user over a period of time. Monitoring ARPU helps you to optimize your marketing activities based on how well campaigns are performing.

How to calculate ARPU

Revenue earned in a defined period time/number of users (or number of installs).